1. Industry Overview

Public Relations (PR) is a field dedicated to establishing and maintaining bridges between organizations/businesses with the community, customers (current and potential), investors, the media and other stakeholders. The core goal of PR is to build and strengthen the organization's positive image and brand throughout the entire process of operation and development.

In the context of the ever-growing economy and the strong boom in communication technology, especially in key economic areas such as Da Nang, PR is increasingly playing an essential role in the development strategy of businesses and organizations. PR is not only about conveying the message, but also a strategic tool to build prestige, improve brand recognition and spread positive values to society.

2. Training program

DTU's Public Relations training program is designed to be comprehensive and modern to meet the requirements of the labor market in the digital age. Students after graduation will be fully equipped with the knowledge, skills and professional qualities to effectively carry out activities to build, maintain and develop the organizational image, and manage two-way relationships with target public groups in an honest manner.  accurate and efficient.

In addition to professional modules, the program also focuses on developing thinking capacity, soft skills and professional ethics. Students are trained to be able to adapt to many working environments such as socio-political organizations, businesses, press and media agencies, and have enough background to continue their studies at the postgraduate level, becoming experts or managers in the field of PR.

• Duration: 4 years (130 credits)

3. Career skills

Public Relations students will be equipped with core career skill groups such as:

• Planning and implementing communication campaigns (domestic and external); research and evaluate the effectiveness of PR activities;
• Professional communication skills with leaders, partners, customers, the press and other public groups;
• Analyze the organization to propose appropriate PR strategy orientations, select optimal communication channels, manage media budgets effectively;
• Master basic PR theories, apply analytical – critical – logical – interdisciplinary thinking to solve problems and forecast media trends;
• Working in many organizational models (government, non-government, business...), connecting and shaping internal culture with organizational communication;
• Adaptability and creativity in a dynamic, dynamic work environment.

4. Job Opportunities

Public Relations opens up many attractive career opportunities in the age of multi-platform communication. Students after graduation can take on positions such as:

• PR specialists – internal/external communication at enterprises, media consultancy organizations, state agencies, ministries – branches;
• Assistant in building communication strategy, brand building and development, human resource development and corporate culture;
• Analyzing and consulting PR strategies, evaluating the media environment and target public;
• Researchers, lecturers, teaching assistants in PR and communication at universities, research institutes, training centers;
• Specialist in event organization, press relations, image management and media crisis handling.

With a solid foundation of knowledge, practical skills and strategic thinking, Public Relations students can develop sustainable careers in a globalized and modern media environment.